I got the colour yellow. I created a video during the workshop where I filmed yellow things in my surroundings but I wasn’t very happy with it so I decided to create a new one at home.
Yellow is my favourite colour and as I searched around my flat for yellow things I realised a lot of the them had fond memories attached to them. I thought this might be why I love the colour yellow so much. So I decided to create a small exhibition of the yellow things in my life and what they mean.
In this lecture Frania encouraged us to map our network and create connections between people that knew each other. The aim of the exercise was to see if we had open or closed networks, and see if our connections were in separate groups – friends, family, university, or if they were all intertwined together. I think at the moment my network isn’t as open as it could be and I think it’s something I want to build on.
An open network means you are linked to people who are not connected to your friends and it is really important to have that as designers because it opens up possibilities for collaborations and possibilities to enrich ourselves and our practice through meeting new people. I think it’s a good thing that CTS sessions mix students from different courses across UAL because I enjoy talking to people that aren’t on the same course as me. I think everyone you bother to have a conversation with has something interesting to teach you and it can always open up the gate for new friendships and new ideas to spread. As entrepreneurs we should constantly be thinking about how to enrich our networks and meet people from different parts of the industry.
I recently entered and was part of the winners for a competition called Xhibit 2017, which is an exhibition for UAL students across all six colleges, all courses and all years from Foundation to PhD. I am really excited about this opportunity because I am going to be able to meet all the other students in the exhibition and see their work. This could give me ideas for future collaborations and help me expand my practice.
This term I also did a few collaborative projects that benefited my practice greatly; I did a project with BA Animation students and learnt how to do frame by frame animation on Photoshop, and I also collaborated with some BA Graphic and Media Design students to create an app design (which I had never done before but always wanted to do) for R/GA, the international advertising agency. This has enriched my portfolio so much so I hope to do more and more collaborations this year and in my 3rd year.
Londoners have all heard of the term ‘gentrification’, that phenomenon where a building is knocked down and renewed by upper or middle-class people, usually in poorer areas thus displacing low income families and small businesses. Elephant and Castle, the home of LCC, is one of the many areas in London that are deemed ‘up and coming’ because of gentrification.
The very popular Elephant Artworks is the perfect example of that; described as a ‘creative hub’, Artworks houses over 30 start up businesses including restaurants, bars, shops and yoga studios. The space is made up of recycled shipping containers and is usually quite popular amongst students and young professionals, making for a trendy hangout place. The uglier side of this is perhaps the fact that this pop-up and the ‘Elephant Park’ £1.5 billion regeneration project is replacing Heygate Estate’s 1200 council homes with only 71 new ones. Before it was hogged by developers in 2011, the empty space was also a community area that was used as a playground and football field.
One of the big arguments for regeneration is that it gives opportunities for new creatives and artists to have their work promoted, and at a much cheaper cost than in any other regular studio. Creatives therefore find themselves faced with a challenge: is the death of the artist the birth of the urban entrepreneur? Is it truly a case of ‘adapt or die’? Creatives play a major role in urban regeneration, which benefits them greatly, but perhaps at the cost of other people’s basic needs. Should we as young creatives take advantage of pop-up shops? Entrepreneurs are creators of trends, they observe consumers and create something popular which the consumers will see as cultural, but it is actually a trend. This is exactly what is happening with pop-ups: they are seen as cool, edgy and street, they seem authentic and full of culture but they are actually just trends targeted at a young middle class audience. We are full of trends but we are missing culture.
On Tuesday 21st of February my group was chosen to set up the Beauty Salon. We decided we thought it was beautiful to help others and to donate to charity. We all agreed that we would bring items to sell like clothes that we didn’t wear anymore or some of our personal artwork.
We teamed up with Arts RAG, which is a society that helps volunteer and fundraise for those in need. Their charities are Mind, QEF and Anti-Slavery and the money raised throughout the year gets split equally between all three of them at the end. Arts RAG were also going to help us advertise the event in college and on their Facebook page.
People in our group tried out different poster designs for the event:
We decided to go with Eva’s poster because the information was presented in a more straightforward way whilst also incorporating illustration to keep it appealing.
The room we were allowed to set up our business in was on the eleventh floor of the tower block. At 5.30 we set up the items we were selling on tables, put some music on, and sat down and waited for people to arrive. Which they never did. We eventually decided we would move our things downstairs in the main hall, where we had a much better chance of catching someone’s attention.
Because it was a late afternoon on a Tuesday, most students had already gone home and I think we would’ve attracted more people if we had set it up in the early afternoon. We also only started advertising the event a couple of days earlier, and I think advertising it as soon as we decided on our idea would have been a smarter move.
In the end we did manage to attract a few buyers, mainly by addressing walkers by and touting our products.
Even though every penny raised counts, I think we should’ve thought our idea through a bit more and thought of better ways to advertise our event and our products.