At the end of April, I moved to Amsterdam for a two-month internship at a design studio called LemonCake.
Since the beginning of DPS I knew I wanted to spend some time abroad during the year, and Amsterdam was the destination I was hoping for the most, so when I finally managed to get a positive response after many unanswered emails, I was more than thrilled. I think the DPS year is a unique chance to go on an Erasmus trip, and I wanted to make the most of that.
I had never been to Amsterdam previous to that, but I had a feeling I would like it there because I admired its beautiful 16th-century canal houses and I liked the old-town feeling of the city. I visited it for two days knowing I was already going to move there to look for flats. Thankfully, I was right about my hunch. A week later, I was in my little room alone in this place I barely knew. Classic ‘girl lost in the city’ scenario.
In my first few weeks at LemonCake I got to work on a packaging design project for a vegan restaurant in Amsterdam wanting to launch a vegan cheese range. I then worked on designing some vegan t-shirts for the same restaurant and designing some menus for other restaurants. I enjoyed getting to do more graphic design work whilst also still doing illustration. Some days were slower than others but it was a chance for me to work on a self-initiated project as well, which turned out to be somewhat related to Amsterdam. I decided to design my own enamel pin, which would have typical houses I love from three different cities: Copenhagen, Amsterdam, and London (projet still in progress).
I really enjoyed immersing myself in Dutch culture and exploring Amsterdam’s creative scene. I visited the Stedelijk Design Museum and was amazed by the work of Studio Drift, an artist collective who create beautiful installations with machines, robots and lights imitating natural phenomenon like the rhythm of waves, flowers blooming and swarms of birds. I also went to Glug Amsterdam, where I attended talks by different designers sharing their journeys and experiences, my favourites of which were Visual Designer Enrica Masi and Illustrator Sandy van Helden. I became a fan of a chocolate brand called Tony’s Chocolonely which not only has out-of-this-world chocolate but also spot on packaging design, which led me to go to a talk about their branding and an office tour of their HQ in Amsterdam.
Studio Drift at the Stedelijk Museum
Tony’s Chocolonely’s HQ
Amsterdam is a city full of great design, whether it is in supermarkets, local bookshops, festival posters in the street and or beer bottles and their matching mats. It is an inspiring place for any designer and I would like to work in Amsterdam again in the future.